A key to the development of the travel and tourist industry is increasing efficiency. Efficiency will be directly related to increases in management know-how. Know-how will come in the form of new and better ways of stimulating innovation and creativity in the design of the industry's products.
Williams, Peter W.
"Strategies for Competing in Future Tourism Markets,"
Visions in Leisure and Business: Vol. 2
, Article 4.
Available at: https://scholarworks.bgsu.edu/visions/vol2/iss1/4