Recreation programming is becoming an important part of the resort industry. Recreation programs can help resort differentiate their product from competitors and in the process gain loyal repeat customers and/or customers eager to recommend the resort to friends. Resort recreation programs may be offered as the primary feature of the resort, as a supporting amenity, or as a revenue-generating amenity, although these categories are not mutually exclusive. Recreation may also be provided through a "facilitating" approach that helps the guests gain the benefits they seek, even though the resort does not directly provide the service.
"Recreation Programming at Resorts: Why?,"
Visions in Leisure and Business: Vol. 19
, Article 2.
Available at: https://scholarworks.bgsu.edu/visions/vol19/iss4/2