Abstract
Recreation programming is becoming an important part of the resort industry. Recreation programs can help resort differentiate their product from competitors and in the process gain loyal repeat customers and/or customers eager to recommend the resort to friends. Resort recreation programs may be offered as the primary feature of the resort, as a supporting amenity, or as a revenue-generating amenity, although these categories are not mutually exclusive. Recreation may also be provided through a "facilitating" approach that helps the guests gain the benefits they seek, even though the resort does not directly provide the service.
Recommended Citation
Crossley, John
(2001)
"Recreation Programming at Resorts: Why?,"
Visions in Leisure and Business: Vol. 19:
No.
4, Article 2.
Available at:
https://scholarworks.bgsu.edu/visions/vol19/iss4/2