This study investigated the success of the National Association of Stock Car Automobile Racing (NASCAR). An examination and analysis of history as related to success provided a framework to understand the sport. Content experts in the motor sport field (identified through leadership identification) validated previously established NASCAR categories through a review process. Critical incident interviews were conducted to identify and prioritize the most important identified elements within these categories with the results of the interviews being compiled in a typology format. The typology was then reviewed by the Content experts for validation and modification of the framework. The study identified five critical variable categories that influenced NASCAR success: leadership, fans, sponsorship, television and other. The overall conclusion was that the isolated variables that impacted the past success and popularity of the sport will have significance for future success.
Munger, Kathleen and Groves, David L.
"Important Factors in the Development of NASCAR,"
Visions in Leisure and Business: Vol. 19
, Article 5.
Available at: https://scholarworks.bgsu.edu/visions/vol19/iss2/5