The purpose of this study was to determine to what extent a spouse or partner influences the decision-making process in travel to a historic destination. Individuals were asked to indicate to what extent their spouse or partner was involved in five different decisions. Results indicated that all of the travel-related decisions were influenced to some degree by a spouse or partner. Additionally, a significant difference was found between decision making behavior and trip type. The results of this exploratory study indicate that the role played by a spouse or partner in pleasure travel decision-making, especially that which is related to heritage travel, needs to be incorporated into future research.
Kerstetter, Deborah; Bricker, Kelly; and Gitelson, Richard
"The Influence of a Spouse or Partner in Travel Decision-making,"
Visions in Leisure and Business: Vol. 18
, Article 7.
Available at: https://scholarworks.bgsu.edu/visions/vol18/iss3/7