Segmentation as a Method for Improving Model Generated Estimates of Recreational Boating Use
The primary purpose of this study is to develop a system of models based on boat storage segments that can generate different estimates of boating use for regions and counties. It is based on the premise that models. that incorporate market segmentation are more efficient and generate more accurate estimates of recreational use when a market is comprised of identifiable market segments. The results show that incorporating storage segments as part of the system of models improves estimates of both the amount and spatial distribution of boating use. The boating use estimates generated by the system of models captures the predominate spatial patterns that characterize boating use in Michigan. Model generated estimates of boating use in regions of the state are within 10% of direct survey based estimates for most regions. Model based estimates of both the number of boats in different types of storage and number of boating days are reasonably close to survey estimates for counties where there was an adequate number (30) of questionnaires returned.
Wu, Tsung-Chiung; Mahoney, Edward M.; and Stynes, Daniel J.
"Segmentation as a Method for Improving Model Generated Estimates of Recreational Boating Use,"
Visions in Leisure and Business: Vol. 18:
3, Article 3.
Available at: https://scholarworks.bgsu.edu/visions/vol18/iss3/3