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Abstract

This study examines one type of experience that is sought by those who go to resort and commercial recreation sites that capitalize on a unique natural environment. This study seeks to explain how Niagara Falls, as an example of a highly commercialized and exploited natural attraction, can provide visitors with a spiritual experience and, thereby, take on a sacred character. Site characteristics that contribute significantly and positively to these subjects' perception of Niagara Falls as a sacred site include its reputation as a 'must visit sometime in your life' destination. Niagara Falls is a traditional destination for honeymooners (first or subsequent), but it has a longer history and ranks higher as a significant nature pilgrimage site.

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