This paper describes the conceptualization, design and execution of a unique academic event that serves several audiences. The business theory planning, aspects of public relations, and meetings as a communication medium is used describe the event. Also addressed is the evolution and design of this academic event that provides the structure for industry to industry; industry to student; student to industry; university to industry; industry to university; student to potential employer and employer to university interaction.
Luoma, Andrea M. J. and Rutherford, Denney G.
"Conceptualizing the Academic Event: Blending Theory, Practice and Public Relations,"
Visions in Leisure and Business: Vol. 16
, Article 4.
Available at: https://scholarworks.bgsu.edu/visions/vol16/iss4/4