Kuan-Chou Chen


In 1979, Taiwan's government relaxed the outbound travel market. The situations of inbound and outbound travel market are gradually changing. The number of outbound travelers exceeded inbound travelers for the first time in 1989. With one of Asia's highest economic growth rates, a huge accumulation of foreign exchange and appreciation on outbound travel, Taiwan has become a source of outbound tourists second in Asia only to Japan. From 1981 to 1995, the average growth rate of outbound travelers was 18% per year.

This study examines the recent trends in Taiwan's inbound and outbound travel markets, analyses the structure of the travel market and offers a perspective for the future.