Examination of sport from a molecular level will help to increase understanding about the nature of a sport. NASCAR (National Association of Stock Car Racing) is a growing sport that has the potential to serve as a case study to understand the structure and function of sport from a molecular level. A framework was developed to analyze the relationships among the actors in NASCAR.
Morris, Duarte and Groves, David L.
"A Typology for the Understanding of Structure and Function of a Sports Industry: A Case Study of NASCAR,"
Visions in Leisure and Business: Vol. 16:
2, Article 3.
Available at: https://scholarworks.bgsu.edu/visions/vol16/iss2/3