An Analysis of the Challenges and Opportunities for the Resort Industry in Attracting and Serving Guests with Physical Disabilities

Authors

Russell E. Brayley, Indiana University

Abstract

Resort planners and operators face many challenges as well as enjoy many opportunities in serving the needs of guests with physical disabilities. These challenges and opportunities are in the decision making, activity and reference stages of the guests' resort experience. A study of travelers with physical disabilities and the competitive position of one destination serving that market segment is presented in this article. Points of examination include information search behavior, purchase facilitation, physical and social barriers, and evaluation.

Recommended Citation

Brayley, Russell E. (1997) "An Analysis of the Challenges and Opportunities for the Resort Industry in Attracting and Serving Guests with Physical Disabilities," Visions in Leisure and Business: Vol. 15: No. 4, Article 2.
Available at: https://scholarworks.bgsu.edu/visions/vol15/iss4/2