Numerous attempts have been made to profile tourist motivations and link them to attraction choice. This study attempted to utilize the Goodrich attributes to determine traveler's motivations and perceptions regarding attractions in Utah. The information derived from this study was helpful in directing future marketing efforts.
Ralston, Linda S.
"Utilizing the Goodrich Attributes to Profile Utah Travelers' Motivations,"
Visions in Leisure and Business: Vol. 15:
2, Article 5.
Available at: https://scholarworks.bgsu.edu/visions/vol15/iss2/5