The 1994 Winter Olympics in Lillehammer, Norway were the first ever "green games." The local organizers demonstrated a new model not only for sports events but for the tourism that usually accompanies these events. A good marriage of sport promotion and environmentalism can guarantee several things for tourism: a better event, satisfied visitors and a positive reputation as a clean and attractive destination. The benefits of more "sustainable" sports tourism go beyond major events, however. Ongoing sports and recreation-related attractions can equally implement greener practices, with similar economic and environmental results. Any sports facility, wilderness attraction or hotel would do well to study the lessons of Lillehammer. By protecting the natural features which attract tourists, by preserving healthy local environmental conditions, by keeping local residents in favour of on-going sports/recreation activities and by saving money through efficiency conservation, you can guarantee a sustainable future for sport-based tourism in your region.
"Sports Tourism Goes Sustainable: The Lillehammer Experience,"
Visions in Leisure and Business: Vol. 15
, Article 5.
Available at: https://scholarworks.bgsu.edu/visions/vol15/iss1/5