Sport in U.S. society has evolved into a major component of the business institution. The culture has embraced sport as a dominant element that influences consumer decision. This study was undertaken to identify a framework to examine the impact of the industrialization of sport. Such a framework is essential to understanding the new infra-structure that is developing and driving the "new global economy".
Zanger, Beverly R. K. and Groves, David L.
"Industrialization of Sport,"
Visions in Leisure and Business: Vol. 13
, Article 5.
Available at: https://scholarworks.bgsu.edu/visions/vol13/iss3/5