Following the political changes in early 1990, Hungary was positioned to push ahead with economic reform. During the final years of communist government, Hungary implemented key laws which provided a framework to undertake the subsequent massive economic transformation.

During the summer of 1994, one of the authors had an opportunity to do some marketing strategy development work for the United States Information Service in Budapest, Hungary. This paper deals with the economic, political, and commercial aspects of the privatization process in Hungary.