From the client lists of two tour companies, a sample of 400 ecotourists and 400 traditional "mass tourists" were mailed a questionnaire that asked about sociodemographic variables and trip characteristics. Return rates were 69.5% and 63.3% respectively. Results indicated that these ecotourists differed significantly from the mass tourists in several ways: age, education, income, occupation, trip duration, number in tour group, trip partner, trip season, type lodging, trip planning, and percent of tour spent for transportation. There was no difference in gender or total trip cost per day. A limitation is the sampling method; results may differ with clients of other tour companies or independent travelers.
Crossley, John and Lee, Bongkoo
"Characteristics of Ecotourists and Mass Tourists,"
Visions in Leisure and Business: Vol. 13
, Article 2.
Available at: https://scholarworks.bgsu.edu/visions/vol13/iss2/2