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Abstract

The visiting friends and relatives (VFR) travel market is a significant segment of the tourism industry, accounting for 76% of all trips to Illinois in 1991. This study determined the demographic, geographic, and psychographic characteristics and the benefits sought by those visiting friends and relatives in a Central Illinois Community. A self-administered questionnaire was sent to a systematic random sample of 660 inquirers to the local Convention and Visitors Bureau. Descriptive statistics were used to describe the following: (a) mode of transportation; (b) number of trips and length of stay; (c) demographic profile; (d) economic impact; and (e) impact of local university. The results of the study defined three VFR travel market segments, two of which closely resembled market segments profiled by Plog.

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