The visiting friends and relatives (VFR) travel market is a significant segment of the tourism industry, accounting for 76% of all trips to Illinois in 1991. This study determined the demographic, geographic, and psychographic characteristics and the benefits sought by those visiting friends and relatives in a Central Illinois Community. A self-administered questionnaire was sent to a systematic random sample of 660 inquirers to the local Convention and Visitors Bureau. Descriptive statistics were used to describe the following: (a) mode of transportation; (b) number of trips and length of stay; (c) demographic profile; (d) economic impact; and (e) impact of local university. The results of the study defined three VFR travel market segments, two of which closely resembled market segments profiled by Plog.
Navarro, Robert L. and Turco, Douglas
"Segmentation of the Visiting Friends and Relatives Travel Market,"
Visions in Leisure and Business: Vol. 13:
1, Article 2.
Available at: https://scholarworks.bgsu.edu/visions/vol13/iss1/2