Abstract
California, New York and Florida are the most active states in feature film production, the most expensive and glamorous component of the industry. In addition to expenditures, tax revenues and jobs, movies provide a unique way to market a resort. The purpose of this research was to identify information needs of film industry decision makers and to analyze the organizational structure and marketing strategies used by film commissions and resorts. This research, which utilized and embedded, multiple-case study design, describes the marketing strategies, including materials, amenities and incentives, used to attract film production and makes explicit numerous issues critical to the development and implementation of comprehensive on-location film development program.
Recommended Citation
Sheffield, Emilyn
(1993)
"Resort and Film Commissions: Developing a Location Filming Program,"
Visions in Leisure and Business: Vol. 12:
No.
3, Article 6.
Available at:
https://scholarworks.bgsu.edu/visions/vol12/iss3/6