The purpose of the study was to develop a conceptual framework and measures to identify the association of the need for affiliation and traveler profiles in shifts of motivations for travel. The instrument contained four types of questions: the revised Mehrabian Affiliative Tendency Scales, Driver's Recreation Experience Preference Scales, traveler and demographic profile questions. There was a significant difference between the factor mean scores for four of the five travel motivation factors among the three sub-groups as determined by their respective levels of affiliation. The results revealed that there was a significant difference between the factor mean scores for travel motivation among the three subgroups as determined by their respective preference for types of travel.
Ralston, Linda S.
"The Association Between the Need for Affiliation and Traveler Type with the Motivation for Travel,"
Visions in Leisure and Business: Vol. 12
, Article 4.
Available at: https://scholarworks.bgsu.edu/visions/vol12/iss3/4