Spiritual motivations for travel and tourism are not merely modern phenomena. They have been acculturated in numerous societies since the prehistoric era. They continue to influence the expectations and habits of travelers to this day. Administrators and entrepreneurs of travel and tourism organizations who understand these motivations and who enthusiastically apply them will position themselves better in the growing global and local tourism markets than those who ignore the longstanding human and spiritual traditions for travel.
Holmberg, Carl Bryan
"Spiritual Pilgrimages: Traditional and Hyperreal Motivations for Travel and Tourism,"
Visions in Leisure and Business: Vol. 12
, Article 4.
Available at: https://scholarworks.bgsu.edu/visions/vol12/iss2/4