The potential number of individuals in older age groups who may have the capacity to enjoy travel as a leisure pursuit is staggering. Yet, little is known about a subgroup of this population, college-educated individuals 55 to 64 years of age (older adults), specifically with respect to their attitudes, interests and opinions towards pleasure travel. In addition, little attention has been devoted to international travel which is of interest to 28% of the 55 and older market. Thus, this investigation identified whether college-educated older adults who travel internationally differ from those who do not with respect to their attitudes, interests and opinions towards pleasure travel. A random sample of individuals 55 to 64 years of age was taken from the alumni list of a large northeastern university. The results indicated that college-educated older adults who travel internationally were more inclined to agree that travel for pleasure is "intrinsically" appealing.
Kerstetter, Deborah L.
"The College-educated Older Adult Traveler: A Travel-specific Psychographic Profile,"
Visions in Leisure and Business: Vol. 11
, Article 6.
Available at: https://scholarworks.bgsu.edu/visions/vol11/iss2/6