Business groups holding off-site meetings and company retreats represent a large and important market for resort operators. To attract business group guests, human and financial resources must be expended. This expenditure can be reduced by developing a loyal base of corporate clients. This study helps in the identification of types of businesses that have a greater propensity to be loyal to a resort setting when selecting a site for a business retreat.
Brayley, Russell E.
"An Examination of Loyalty in Site Selection for Resort-based Business Retreats,"
Visions in Leisure and Business: Vol. 11
, Article 4.
Available at: https://scholarworks.bgsu.edu/visions/vol11/iss2/4