Abstract
Business groups holding off-site meetings and company retreats represent a large and important market for resort operators. To attract business group guests, human and financial resources must be expended. This expenditure can be reduced by developing a loyal base of corporate clients. This study helps in the identification of types of businesses that have a greater propensity to be loyal to a resort setting when selecting a site for a business retreat.
Recommended Citation
Brayley, Russell E.
(1992)
"An Examination of Loyalty in Site Selection for Resort-based Business Retreats,"
Visions in Leisure and Business: Vol. 11:
No.
2, Article 4.
Available at:
https://scholarworks.bgsu.edu/visions/vol11/iss2/4
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