Profiles of visitors to Visitor Information Centers abound in the literature. However, little is known about the impact of these Visitor Information Centers on travel behavior. This study looked at individuals who stopped at a Washington State Visitor Information Center, picked up a questionnaire, and then returned their questionnaires after completing their trip. For the population that returned questionnaires the following influences from the information received were reported: 1) a little over 20% increase the length of their stay 2) almost 40% indicated they were influenced about destinations and attractions they visited 3) about 16% were influenced on their accommodations 4) about 7% were influenced by information about events. Visitor Information Centers in Washington State represent a potential inexpensive opportunity to influence travel behavior.
Udd, Edward; Hulac, Georgia; and Blazey, Michael A.
"Effect of Washington State Visitor Information Centers on Travel Behavior,"
Visions in Leisure and Business: Vol. 11:
2, Article 3.
Available at: https://scholarworks.bgsu.edu/visions/vol11/iss2/3