Resident support for existing and future tourism development is an important issue facing tourism managers. This study addressed the relative influence of a public relations campaign on the attitudes of residents towards tourism development. Two random samples were drawn from two comparable Florida counties. Analysis revealed that, on average, residents of the community with a public relations campaign had more positive attitudes toward tourism development than did residents of the community with no campaign. Implications for future tourism public relations campaigns are discussed.
Robertson, Carolyn and Crotts, John C.
"Information's Effects on Residents' Perception of Tourism Development,"
Visions in Leisure and Business: Vol. 11
, Article 5.
Available at: https://scholarworks.bgsu.edu/visions/vol11/iss1/5