The U. S. Department of Commerce projects tourism to become the nation's leading industry by the year 2000 (American Hotel and Motel Association, 1990). Students in commercial recreation and tourism seek honest answers to the proverbial question: "What kinds of jobs are available for me?" There are several ways to answer this, but most of the approaches provide just a partial glimpse of the big picture. Faced with this problem, a content analysis was conducted of every commercial recreation and tourism industry position that was listed in the primary newspaper of a large metropolitan area for an entire year. A total of 433 commercial recreation and tourism job announcements were included in the content analysis. These announcements covered approximately 553 individual positions. Overall, a study of this type can provide and organized overview of the commercial recreation and tourism job market in a given locale.
"Job Announcement Content Analysis in Commercial Recreation and Tourism,"
Visions in Leisure and Business: Vol. 10
, Article 4.
Available at: https://scholarworks.bgsu.edu/visions/vol10/iss3/4