Earlier research which focuses on conflicts between participants in different kinds of recreational activity has demonstrated that the most intense forms of physical and social incompatibility exist between mechanized and non-mechanized recreationists. The purpose of this research effort was to describe and compare groups of individuals who are likely to stay at a resort primarily for the purpose of engaging in snowmobiling or cross-country skiing activities. Social incompatibility was clearly evident in the resort setting. Both snowmobilers and cross-country skiers believe that their outdoor space requirements can be accommodated in an integrated resort setting if proper design and management decisions are made. Greater tolerance of snowmobilers by cross-country skiers, and of cross-country skiers by snowmobilers is emerging, but the social incompatibility of the two markets is still real and of significant interest to those who would attempt to serve both.
Brayley, Russell E.
"Beer Drinking Smokers and Granola Crunchers: The Challenge of Physically and Socially Accommodating Incompatible Winter Resort Market Segments,"
Visions in Leisure and Business: Vol. 10
, Article 3.
Available at: https://scholarworks.bgsu.edu/visions/vol10/iss3/3