Abstract
New models are needed to evaluate the effectiveness of tourism promotional materials, especially that provide insight into causal processes. These types of models seem to be helpful in explaining the influence of promotional material on intent to visit. Findings also suggest that CVG's influence was to reinforce intentions to visit.
Recommended Citation
Tierney, Patrick T.
(1992)
"Development and Testing of a Model and Method for Assessing Effectiveness of Tourism Promotional Literature,"
Visions in Leisure and Business: Vol. 10:
No.
3, Article 2.
Available at:
https://scholarworks.bgsu.edu/visions/vol10/iss3/2
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