This paper introduces the content analysis method as a way to analyze the tourism industry business environment. Over 1500 articles appearing in the 1988 issues of eight different academic and trade publications on the travel and tourism trade were content analyzed in order to monitor the environmental factors which affect the tourism industry. This paper discusses the findings and their implications for managers in the travel and tourism industry.
Damonte, L. Taylor and Chon, Kye-Sung
"Environmental Factors Affecting the Tourism Industry as Determined by Content Analysis,"
Visions in Leisure and Business: Vol. 10
, Article 6.
Available at: https://scholarworks.bgsu.edu/visions/vol10/iss2/6