The purpose of this study was to determine the economic impact a seasonal exhibit had upon Tallahassee, Florida, during the Summer of 1989. In addition, the study obtained information that was considered useful in the development of effective marketing strategies aimed at increasing levels of visitor satisfaction. The study also established a successful methodology for data collection purposes at on-going events that attract large numbers of daily attendees.
"Tallahassee Junior Museum: A Visitor Profile and Economic Impact Study of the "Back to the Dinosaurs" Exhibit,"
Visions in Leisure and Business: Vol. 10
, Article 2.
Available at: https://scholarworks.bgsu.edu/visions/vol10/iss2/2