This article deals with research in tourism planning through a case study of a tourism development and marketing project in a rural community of Virginia. The rural community in the study initiated its tourism planning through an evaluation of the community's tourism potential which was followed by an assessment of the area's tourism potential and marketing program development. Issues associated with tourism planning in a rural community are discussed.
"Tourism Through Evaluation, Assessment and Marketing,"
Visions in Leisure and Business: Vol. 10
, Article 6.
Available at: https://scholarworks.bgsu.edu/visions/vol10/iss1/6