Abstract
The Myrtle Beach-Grand Strand area successfully utilized the World's Fair to increase their volume of business. This was accomplished through an effective marketing program.
Recommended Citation
Brinkman, Fred
(1983)
"State and Local Promotion at a World's Fair,"
Visions in Leisure and Business: Vol. 1:
No.
4, Article 12.
Available at:
https://scholarworks.bgsu.edu/visions/vol1/iss4/12
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