Asheville's story is one of a community's effort to develop a strategy to increase exposure, utilizing a World's Fair theme. The result was only a slight increase in the volume of business as compared to what was anticipated.
"It Didn't Happen in Asheville,"
Visions in Leisure and Business: Vol. 1
, Article 11.
Available at: https://scholarworks.bgsu.edu/visions/vol1/iss4/11