Abstract
Asheville's story is one of a community's effort to develop a strategy to increase exposure, utilizing a World's Fair theme. The result was only a slight increase in the volume of business as compared to what was anticipated.
Recommended Citation
Alderfer, Garrett
(1983)
"It Didn't Happen in Asheville,"
Visions in Leisure and Business: Vol. 1:
No.
4, Article 11.
Available at:
https://scholarworks.bgsu.edu/visions/vol1/iss4/11
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