The Motor Coach Approach to the World's Fair

Authors

Francis Mikie Wall

Abstract

The motor coach tourist aspect of the World's Fair was a success. The primary problem was with the information exchange process and the marketing approach utilized. The positive element was the scheduling and their handling of site operations.

Recommended Citation

Wall, Francis Mikie (1983) "The Motor Coach Approach to the World's Fair," Visions in Leisure and Business: Vol. 1: No. 4, Article 10.
Available at: https://scholarworks.bgsu.edu/visions/vol1/iss4/10