The purpose of the study was to profile the tenpin bowling industry in the continental United States and to examine the relationship between establishment success, expressed as annual operating profit, and selected operational, environmental, and consumptive variables. A random sample of the 3,560 member establishments of the Bowling Proprietors' Association of America was employed. This trade association represents approximately one half of all United States tenpin bowling establishments.

Pearson product-moment correlation and partial correlation analysis were utilized to examine bivariate relationships while stepwise regression was employed for six sample frames in order to develop working equations capable of explaining profit variance. Preliminary equations coupled with systematic compilation of a reliable data base, represented the first step in development of an accurate forecasting tool for proprietors.