Abstract
The issue of marketing on a limited budget is explored with the word-of-mouth being isolated as the most effective type. This type of strategy almost exclusively depends upon quality services.
Recommended Citation
Spencer, Thomas A.
(1982)
"Marketing: A Perspective,"
Visions in Leisure and Business: Vol. 1:
No.
1, Article 7.
Available at:
https://scholarworks.bgsu.edu/visions/vol1/iss1/7
COinS