The viability of the convention bureau and the nature of clientele it competes for constitute a unique part of the overall travel, tourism and leisure markets. To effectively participate in this market requires a basic understanding of the characteristics of the industry that make it viable. This includes a socio-economic analysis of the area served by the convention bureau and-the characteristics of the convention attendee. The interface of these variables can indicate the potential of different markets. This paper is purposed with detailing a specific case study incorporating these analyses.
Williams, D. C. Jr. and Cartee, Charles P.
"The Convention Bureau and the Leisure Business,"
Visions in Leisure and Business: Vol. 1
, Article 5.
Available at: https://scholarworks.bgsu.edu/visions/vol1/iss1/5