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Abstract

The modern-day organization and its executives are constantly faced with major problems of a social nature. These internal and external issues occur constantly for the firm. The business executive of today must understand these new problems so that he/she may deal more effectively with these developments. Leisure business not only plays a particularly important role in this area since it faces the similar problems of all firms, but also plays a key role as a mechanism for other firms to reduce their social and environmental problems. This work develops these complex aspects from an historical viewpoint and explains the new role of executives in policy-making.

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