Title

Making Viewers Happy While Making Money for the Networks: A Comparison of the Usability, Enhanced TV and TV Commerce Features between Broadcast and Cable Network Web Sites [Slides]

Author(s)

Louisa Ha, Bowling Green State UniversityFollow

Document Type

Presentation

Abstract

Slides presented at the Management and Sales Division, Broadcast Education Association Annual Convention, Las Vegas, Nevada, April 4-7, 2002 by Louisa Ha.

Repository Citation

Ha, Louisa, "Making Viewers Happy While Making Money for the Networks: A Comparison of the Usability, Enhanced TV and TV Commerce Features between Broadcast and Cable Network Web Sites [Slides]" (2002). School of Media and Communication Faculty Publications. 35.
https://scholarworks.bgsu.edu/smc_pub/35

Publication Date

4-4-2002