The Marketing of Organization Development and Change (ODC): Using the 7Ps to Advance Your Brand

Author(s)

Steven H. Cady, Bowling Green State UniversityFollow
David R. Perry, Bowling Green State University

Document Type

Book Chapter

Repository Citation

Cady, Steven H. and Perry, David R., "The Marketing of Organization Development and Change (ODC): Using the 7Ps to Advance Your Brand" (2026). Management Faculty Publications. 54.
https://scholarworks.bgsu.edu/management_pub/54

Publication Date

2026

Publication Title

Practicing Organization Development

Publisher

Wiley