Management Faculty Publications
Document Type
Article
Abstract
In the wake of catastrophic natural disasters and rising threats of terrorism, the hotel industry has seen a decline in revenue and an increase in competition. To avoid a downward spiral, the hotel industry needs to develop more competitive business strategies in order to make its operations lean and robust. These strategies may include: customer relationship management, yield management, niche marketing and continuous improvement of financial health. The success of these strategies hinges on the ability of hotel managers to assess the financial efficiency of their hotel in comparison to competition. In an effort to help hotel management enhance its financial efficiency in an increasingly competitive hotel industry, this paper proposes a Data Envelopment Analysis (DEA), which develops a meaningful set of benchmarks that will dictate best practices and form a successful hotel business model. Using the examples of 39 international and regional hotels in Korea, this paper illustrates the usefulness of DEA for the continuous improvement of hotel business practices
Copyright Statement
Publisher PDF
Repository Citation
Min, Hokey; Min, Hyesung; Joo, Seong Jong; and Kim, Joungman, "Data Envelopment Analysis for establishing the financial benchmark of Korean hotels" (2008). Management Faculty Publications. 4.
https://scholarworks.bgsu.edu/management_pub/4
Publication Date
2008
Publication Title
International Journal of Services and Operations Management
Start Page No.
201
End Page No.
217
Included in
Business Administration, Management, and Operations Commons, Hospitality Administration and Management Commons