The National Collegiate Athletic Association (NCAA) has exploited its athletes since its 1906 inception. The NCAA exploits athletes by targeting athletes from poor communities that can’t afford education by any other means. Also, the NCAA enforces unfair and unnecessary rules in order to maintain control over the athlete’s freedoms such as accepting free meals, or services that professional athletes or celebrities are accustomed to. And most of all, the NCAA is the sole profiteer of all NCAA athlete’s likeness, exploiting them for their talent and hard work without allowing the athletes or families of the athletes to benefit. This essay explores the ways the NCAA exploits their athletes and provides a solution to allow the athletes to be compensated for their likeness by profiting from the large companies that use their names and images to promote their brands.