The Internet is a medium that can be used to streamline the process of conducting survey research and offers advantages over traditional survey mediums like the face-to-face interview, telephone interview, and paper-based survey. Among the advantages are the potential for quick response rates via Web forms or e-mail, as well as monetary savings related to postage, stationary, or long-distance charges. In this article, we will provide practical tips for using the Internet for survey research as well as advice and lessons learned from our experience using the Internet to conduct a large survey project on little or no budget.
Boff, Colleen T. and Johnson, Kris, "Survey Research on Little or no Budget: Practical Tips and Advice for Using the Internet to Conduct Surveys" (2005). University Libraries Faculty Publications. 5.