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Abstract

The school choice movement has become a major focus for traditional public school leaders. Facing declining student population and millions of dollars in lost funding, superintendents are now focused on the creation of effective market competition strategies. This represents not only a shift in thinking but adds another dimension to their leadership responsibilities. This qualitative study queried Ohio’s large city superintendents regarding the effect of the market ideology on their school districts. Superintendents are compelled to respond to market forces because school choice options, such as charter schools, have a tremendous impact on public schools.

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