A Focus Group Interview (FGI) involves 6-9 people guided through a pre-thought line of questioning for 1-2 hours by a trained Moderator. The Moderator gives participants the opportunity to express ideas, thoughts, and views. This is a robust qualitative data collection method IF there is a skilled FGI Moderator. The Moderator sets the tone, delivers a high quality introduction, makes the discussants feel trusting, while at the same time managing a set of unstructured questions discussed by a mix of personalities within a relatively short time. The Moderators’ Code is a set of ten guidelines for moderating successful FGIs.
Archer, Thomas M.
"Using Guidelines To Support Quality Moderation of Focus Group Interviews,"
Mid-Western Educational Researcher: Vol. 20:
1, Article 10.
Available at: https://scholarworks.bgsu.edu/mwer/vol20/iss1/10