Master of Arts in Media and Communication Plan II Graduate Projects

Abstract

This research examines the media framing of the Bawku conflict in Ghana, focusing on how cultural biases shape the portrayal of ethnic disputes and influence public perception. Utilizing a qualitative discourse analysis grounded in Framing Theory and Afrocentric critique, the study analyzes ten news reports from major Ghanaian media outlets to identify patterns of bias, narrative construction, and ideological positioning. Findings reveal that media coverage predominantly emphasizes security and stability, often at the expense of addressing deeper political, economic, and historical factors. Language, imagery, and sourcing choices tend to reinforce stereotypes, skewing public understanding towards ethnic dichotomies, particularly between the Kusasi and Mamprusi groups. The analysis uncovers recurring themes such as blame on traditional leaders, military involvement, and neglect of broader contextual issues, which may contribute to reinforcing divisions and misinformation. However, some outlets attempt balanced reporting by highlighting dialogue, peace initiatives, and acknowledging the conflict’s complexity. The study underscores the critical role of media literacy and ethical journalism in conflict zones, advocating for culturally sensitive reporting that fosters reconciliation and social cohesion. It highlights the necessity for journalists to adopt inclusive sourcing, emphasize peaceful solutions, and avoid stereotypical narratives to support peacebuilding efforts. Ultimately, this project contributes to a broader understanding of how media framing influences conflict dynamics and encourages the development of responsible media practices that promote understanding, tolerance, and conflict resolution in divided societies. The findings serve as a call for more ethical, inclusive reporting strategies that prioritize peace and reconciliation in Ghana and similar contexts.

Publication Date

Spring 4-27-2026

Document Type

Plan II Graduate Project

Committee Chair

Alberto Gonzalez

Committee Member

Lara Martin Lengel

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