This portfolio is a compilation of graduate research and writing completed as the capstone project for the Master of Arts in English degree with a specialization in professional writing and rhetoric. The first selection is a research paper that reviews how embellishments in graphical representations and infographics affect viewer perception. The second research paper is a content analysis that explores the extent to which visual metaphors are used in ISO public information graphical symbols. The third research paper explores how to create effective video software tutorials and reorganizes existing guidelines into eighteen distinct guidelines in three major categories: accessibility, cognitive design, and affective design. The final selection is a teaching guide geared toward an introductory undergraduate technical writing course.
Professional Writing and Rhetoric
Dr. Gary Heba
Dr. William Albertini
Pax, Erica, "Final MA Portfolio" (2017). Master of Arts in English Plan II Graduate Projects. 7.