Document Type
Article
Copyright Statement
Publisher PDF
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Repository Citation
Garnefeld, Ina; Krah, Tabea; Böhm, Eva; and Gremler, Dwayne D., "Online Reviews Generated Through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?" (2021). Marketing Faculty Publications. 1.
https://scholarworks.bgsu.edu/marketing_pub/1
Publication Date
2021
Publication Title
Journal of the Academy of Marketing Science
Publisher
Springer
DOI
https://doi.org/10.1007/s11747-021-00770-6
Volume
49
Start Page No.
703
End Page No.
722
COinS