Honors Projects
Advertising Cross-Platform: Promotion Methods for Independent Musicians in the Era of Live Streaming
Abstract
A study of promotion techniques for independent musicians in the 21st century, after the covid-19 pandemic and the rise of live streaming. This paper looks at previous research on live streaming and promotion methods in the music industry, and combines that data with a survey of the public's perception of local music events. The results of this survey were used to promote and conduct a music concert that was viewable both in person and over live stream.
Department
Music Performance Studies
Major
Jazz Studies
First Advisor
Daniel Piccolo
First Advisor Department
Music Performance Studies
Second Advisor
Fei Weisstein
Second Advisor Department
Marketing
Publication Date
Spring 3-2022
Repository Citation
Worrell, Thomas, "Advertising Cross-Platform: Promotion Methods for Independent Musicians in the Era of Live Streaming" (2022). Honors Projects. 802.
https://scholarworks.bgsu.edu/honorsprojects/802