Honors Projects
Abstract
Bowling Green State University boasts a well established College of Musical Arts which holds concerts performed by esteemed faculty, prestigious guest artists, and students. The school hosts these events in Kobacker Hall and Bryan Recital Hall which can accommodate up to 800 and 250 audience members, respectively. However, performances in Kobacker hall only fill one- fourth of the 800 seats, on average. Why is this so? This project aims to investigate the factors that influence students’ decisions to attend concerts at the College of Musical Arts (CMA). By methodology of survey research and statistical analysis, this project will look into factors such as students’ personal music background (interest and education), effectiveness of CMA event marketing, personal incentive to attend concerts, and perceived level of the CMA’s engagement with the student community. The results of the survey will aide the College of Musical Arts in moving forward with marketing initiatives to attract the student community.
Department
Mathematics and Statistics
Major
Mathematics
First Advisor
Dr. Jim Albert
First Advisor Department
Mathematics and Statistics
Second Advisor
Lindsay Gross
Publication Date
Spring 5-15-2019
Repository Citation
Solomon, Mary, "Market Research on Student Concert Attendance at BGSU's College of Musical Arts" (2019). Honors Projects. 440.
https://scholarworks.bgsu.edu/honorsprojects/440
Included in
Applied Statistics Commons, Categorical Data Analysis Commons, Design of Experiments and Sample Surveys Commons, Other Mathematics Commons, Other Music Commons