Honors Projects

Abstract

The Bowling Green American Marketing Association (BGAMA) has been recognized as one of the top 5% chapters in the world for 5 consecutive years. The Sales Leaders & Consultants (SLAC) is a sub group of the BGAMA founded in 2017. The vision was to form a group of elite, competent, engaged students who have an interest in developing professional selling skills. After one year, SLAC has reached 15 members, engaged 4 corporate partners, received recognition at national competitions, and saved members over $300 through seeking rejection. 100% of graduating seniors had accepted job offers prior to the beginning of their final spring semester, with average expected first year earnings of $72,500.

With a new generation of Sales Leaders eager to continue that success, this project was structured around successful transitioning the SLAC group from the 2017-2018 to the 2018-2019 academic year. The SLAC is structured to have two facilitators, and the remaining sales leaders assuming responsibilities that enable organizational growth. The transition included determining best fits for responsibilities, providing materials as foundations, and creating a support system for next year’s team. The project took place with 150 hours invested in the organization, with this document being a collection of resources that best capture the outcomes of the transition. This file was created to be used pragmatically by the facilitators, not academically. In addition to this file, there are 55 documents and over 150 content related PowerPoint slides on the cloud owned by the new facilitators.

Department

Marketing

Major

Sales and Services Marketing

First Advisor

Mearl Sutton

First Advisor Department

Marketing

Second Advisor

Greg Rich

Second Advisor Department

Marketing

Third Advisor

Bethany Niese

Third Advisor Department

Accounting and Management Information Systems

Publication Date

Spring 4-26-2018

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